With this powerful tactic, you can target your display ads based on the behavior users display online, across thousands of websites. Target users who are interested in your products or services, based on their online searches, ad click interactions, page views and content consumed.
Behavioral Targeting comprises multiple techniques and technologies in order to put your message in front of the right viewer; a message that would only make sense to the right user.
Display audience targeting offers numerous, granular options. Each of these options can also be layered with the other targeting types such as gender, household income and geography.