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Co-Op & Vendor Support Programs

Co-Op & Vendor Support Programs

Co-op advertising offers businesses the ability to extend their marketing budget through the use of additional funds from manufacturers or distributors for print and online advertising and promotions. The Miami Herald will help you put together a marketing plan that utilizes co-op funds to your advantage including creating the ad specs that will meet the manufacturers’ requirements. We simplify the paperwork for your reimbursement claiming purposes.

Vendor Support Programs allow your key vendors, in association with the Miami Herald, to financially support the print publication of a custom program designed to promote of your business or event. The Miami Herald will work with you to plan and execute a program that will provide you maximum exposure by targeting a specific market area or saturating the market through in-paper, direct mail and online advertising.