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South Florida is defined as Miami-Ft. Lauderdale DMA; total adults, 3,673,770. Core market is defined by Miami-Dade, Monroe and South Broward. Print data is based on past-week readers, online data is based on past 30 day website visitors, TV networks prime time 8-11 PM Monday – Saturday + 7-11 PM Sunday; radio drive time 6-10 AM Monday – Friday. Source: AAM Quarterly Report, Q1 2016; Scarborough Rel. 1, 2016; Omniture 2016.