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The South Florida Market

Driven. Dynamic. Destined for Success.

South Florida is one of the most attractive consumer markets in the nation.

The Miami-Ft. Lauderdale DMA includes Miami-Dade, Broward and Monroe counties, it is:

  • The 15th largest market in the nation, with 4.7 million total residents
  • Growing rapidly in population – 78% faster than the national average
  • Growing rapidly in consumer expenditures – 18% faster than the national  average.  Total current consumer expenditures in the market $62.9 billion
  • The 4th largest Hispanic market in the nation, with 2.3 million Hispanics
  • South Florida Hispanics have $49 billion in buying power and growing – in the next 5 years Hispanic buying power is projected to grow 20% to $59 billion
  • Hispanics account for 47% of the total population (compared to 17% in the U.S.), white non-Hispanics account for 24%, black non-Hispanics account for 19%
  • Compared to Hispanics nationally, South Florida Hispanics are affluent, educated and professional

Miami-Dade County is the most powerful county in the southeast U.S.

Compared to any other county in the southeast U.S. , Miami-Dade has:

  • The largest population
  • The highest consumer spending
  • The most households with incomes of $100,000+ and $500,000+
  • The most homes valued at $500,000+ and $1 million+

Miami: A global hub

Widely considered one of the country’s most important financial centers, Miami is a major center for commerce, banking and international trade. Its proximity to Latin America and the Caribbean have earned it a reputation as the Gateway to the Americas, home to scores of international companies and Latin American corporate headquarters.


Population and consumer expenditure growth is based on projected growth in the next 5 years Southeast U.S. is Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina, and Tennessee. Miami-Ft. Lauderdale DMA. Source: Claritas, 2016