If your product or service is geared towards children or families, you want to reach South Florida families. These adults with children in the home make up 37% of the local adult population. They have an average age of 39.5 and an average household income of $73,173. These families have an average of 1.8 kids in the home and:
39% have children ages 5 and under
48% have children ages 6-11
49% have children 12-17
Compared to overall market adults, adults with children in the home are more likely to be married and live in single family homes or townhomes. They tend to feel that juggling family and work demands can be challenging, but spending time with their family is a top priority.
Solutions to reach this demographic include: