If you’re looking to tap into new consumer markets, consider the affluent, educated South Florida LGBT community. This group has an average household income of $94,000, and is loyal to brands that show allegiance to them. In fact, 89% of LGBT consumers report they “go out of the way to buy products and services that advertise to gay consumers.”
The LGBT community are mobile and technology leaders. Compared with the non-LGBT population, the LGBT segment is more likely to be considered “technology wizards.” They are enthusiastic and adventurous users of new technology and can’t get enough of the latest gadgets.
Solutions to reach this demographic include: